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The Process of Marketing Your Prototype

by:TBT     2020-05-13
If you do not already work for a company, or if you are an independent product developer, then you will need to find a company to manufacture and market your prototype. One of the more difficult parts of putting together a prototype that you can sell to a company is getting together a finished creation that will catch a company's eye. There are several things you can do to help speed up the process of getting your output from the prototype stage to the consumer shelves. One of the tools developers use in prototype marketing is the sales meeting. These can be frustrating at times because you are never sure which meeting will be the one where the decision will be made. That is why you need to prepare for every meeting as though it is your only chance. You need to prepare Powerpoint presentations and put together several prototype samples in the hopes that your output will get picked up for distribution. Another popular way that inventors and product developers execute prototype marketing is through trade shows. If a developer can create a buzz for his creation before it even hits the shelves, then that should inspire some company to want to pick the output up and put it into production. Trade shows are ideal because they can cause a buzz among the people in the industry as well as consumers. As you present your prototype to potential distributors, there are a few things to remember. The most important thing to remember is that your audience probably has no frame of reference for your product, so you need to set that frame of reference at the very opening of the presentation. If your creation follows a certain genre, then this is your chance to have your output stand apart from the rest of them and show why your prototype needs to be put into production immediately. One more thing to keep in mind as you do prototype marketing is that manufacturers are looking for a finished product. They want all of the research and development already done. The company that shows interest in your product will look the product over to make sure it meets all of the safety and product guidelines that are out there. The manufacturer may also change the packaging a bit to suit its needs. But as for the prototype of the product itself, that needs to be done and ready for production by the time you start prototype marketing.
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