Because publishers and authors need to often meet critical deadlines, a short run printing house is able to supply valuable help. While being very time critical, publishing is just about the most serious aspects. Time limits exist for a lot of reasons and one example is deadlines associated with particular seasons.
Interestingly, the major time releases for books is comparable to that for motion pictures. Just as the shows expecting to earn the biggest revenues are released during the summer season, particularly for the Independence Day weekend, some of the biggest earning novels are released during the summer. During the Christmas holidays, it is a popular time to release novels much like the second most popular time for film releases.
Books are incredibly popular Gifts. The prolific writer, Stephen King, usually releases a novel in the late November time frame. With early Christmas shoppers, this makes his release a popular choice in addition to those that tend to wait for the last second. To make sure there are enough books available for sale, without over printing a book, for publishers this can be a difficult task. They do not want a repeat of the scenario of the early Harry Potter books where shoppers would specifically visit their bookstore to purchase the book and find that they could not. To make sure the books are available, one excellent method is to be ready for a second run.
Books sales for the Christmas season can be tracked everyday and compared with shopping patterns for book purchases in general. The objectives for the particular book will also be predicted and compared. If the forecasts are being surpassed and the actual sales are more, the publishers have an opportunity to make up the difference before inventory is entirely used up. A quick turn around printing house that is reliable is key to getting these last second sales where more books can be printed quickly.
Book prints should also coincide with advertising occurrences. After author Thomas Harris launched 'The Silence of the Lambs' in 1988, it was over ten years before he released 'Hannibal' in 1999. By that time, his literary supporters, as well as those who came to know Hannibal Lector from the motion picture version, had reached a frenzied peak for the book release. It was critical for publishers to take advantage of that crescendo of interest, and time all the advertising events to prepare fans for the book. It was key to be able to cultivate this interest and with all the preparations there was arrangements made to always have enough copies to meet that vast demand.
Short term printing allowed the publishers to really make the most money from the publication for this particular situation because they could print a batch immediately. Digital syndication is another service a great short term printing house will be able to offer. 'The Plant' launched in 1983 by Stephen King, took advantage of this digital distribution. At that moment, he considered the response a failure. A little ahead of his time, Stephen King looked for ways to get his novels out to the population.
Less expensive than their printed alternatives, digital readers a decade later, has made Stephen King's work as well as other authors a lot more accessible. It is typically faster to complete because digital syndication is not a physical process. Be sure to select a reliable short run printing house to help you with your deadlines if these things fit your publishing goals.