Companies Use Technology to Sell Medicare to Baby Boomers
Next year, the first of 80 million baby boomers turn 65, an event that will send shockwaves through the health care industry. One company's response to that event was to create the first online distribution channel, CompletePlus, that will allow this technology-savvy group to price and buy Medicare supplement insurance online.
Developed by Omaha-based World Corp Insurance Company, CompletePlus is the first Web platform that allows for a true online transaction from quote to purchase, not simply a quote that is later increased once medical histories are vetted. The online platform gives applicants greater control over the process and can eliminate extra steps such as meeting with an agent to submit an application.
Besides giving applicants access to educational tools, the use of the Internet for pricing and purchase keeps costs down and allows CompletePlus to be offered at a lower cost than a traditionally-priced Medicare supplement product.
CompletePlus is the first Medicare supplement web site that allows for a true online transaction from quote to purchase, much more than simply a quote request that requires a significant amount of follow up later to process.
CompletePlus is currently offering products provided by World Corp Insurance Company. Based in Omaha, Nebraska, World Corp is a leader in delivering comprehensive and affordable healthcare solutions.
'Two trends make this an important evolution of our service portfolio,' said Tom Peterson, Sr. V.P. of Senior Markets for World Corp, 'Healthcare reform, as people are uncertain about their options, and the aging of the U.S. population. Starting this year, 10,000 people will turn 65 each day and become eligible for Medicare.'
As a result, many Americans are faced with having to make healthcare choices they have never before considered. CompletePlus allows consumers to efficiently research and purchase Medicare supplement insurance. Medicare supplement fills in the 'gaps' in coverage that Medicare approves but does not cover. It also provides flexibility for the enrollee that other Medicare supplement products may not be able to supply.
According to Peterson, CompletePlus provides a new way to reach the growing online audience that would not be accessible through traditional sales methods.
'CompletePlus offers value to everyone seeking Medicare supplement insurance and is a particularly good solution for established Medicare supplement customers that want the freedom and security Medicare supplement affords at the best possible value and level of service. And only CompletePlus offers Medicare supplement coverage for purchase in the consumer's personal time frame and in the comfort of their own home.
'CompletePlus allows us to meet the demands of the senior and aging baby boomer populations,' he said. 'They're comfortable online, they want information and they want lower prices with convenience.'
CompletePlus Medicare supplement is currently available to consumers in Alabama, Arkansas, Colorado, Indiana, Mississippi, Missouri, Nevada, North Carolina, Pennsylvania, South Carolina and Utah with more states in the near future.